Getting Caught in Swarovski is about sparkling in the most ordinary places.

To create buzz in a stunty way, we posted on craigslist posing as observant by standers at her favorite coffee shop/bakery/morning commute.

When she replied to our message we sent out press boxes filled with our new stardust bracelet and some other goodies.

Team: toddtaylorcreative.com, Megan Auld-Wright

Earned Media:https://digiday.com/marketing/swarovski-uses-craigslist-roll-ads-new-products/

https://www.adweek.com/creativity/swarovski-charms-women-personal-ads-craigslists-missed-connections-pages-161425/

https://www.businessinsider.com/swarovski-craiglist-marketing-push-2014-11