From conception to execution HomeGoods Dream Vibes brought the unexpectedness of HomeGoods to your fingertips. With the help of IBM natural process learning technology we were able to analyze our users dreams to suggest a decor style that fit them. Creating an all new way to bring your dreams to life in your home.

Utilizing over 1200 assets from online to in store we developed a system that automatically created an animated mood board for our customers to shop toward.

We launched our new tool with Dreamy Man himself, Tyler Cameron and a few select influencers. Working with an interior decorator I aided in redesigning Tyler’s space to fit his personal dream vibe.

The program received 496.7M impressions, articles across People (x2), Apartment Therapy, House Beautiful, and E! We had close to 3,000 users complete the experience and were a top driver to HomeGoods.com that month.

CD: Sam Wilco, ACD Copy: Benji Shaw